Playboy is a legacy lifestyle brand known for its provocative yet refined approach to pleasure, fashion, and culture. The Playboy Pleasure Slick H2O Lubricant is a water-based, body-safe personal lubricant that enhances intimacy while aligning with the brand's image of luxury and exploration.

For this project I wanted to take a very iconic brand and create a fun and stylistic campaign around it. I wanted to update the exterior packaging design. If this were to be in production and on the shelves I would imagine this being a limited edition series.