Cured & Curated is an experience-driven food service offering thoughtfully assembled charcuterie and light fare designed for urban lifestyles. Focused on portability and convenience, the brand provides ready-to-enjoy selections that simplify outdoor dining experiences in parks, gatherings, and on-the-go settings.

The project explores how elevated dining can become more accessible within metropolitan communities through a cohesive system of branding, packaging, and mobile service design.

The proposed system includes a refined visual identity, portable packaging solutions, food truck graphics, digital ordering extensions, and a comprehensive style guide to ensure consistency across all physical and digital touch points.